As you probably know by now, content is the new marketing. The sales funnel is out and the customer journey is in. Today’s customers are smart. They do their own research to find solutions to their problems before deciding on which company to use. Your business must have relevant, useful content to help your customers help themselves.
But content is only half of the equation. In order to create dynamic, compelling content, you have to have a strategy. You must delve into the world of analytics and data to figure out how best to reach your customers and learn what they need to make a decision. I can help you interpret that data, then use it to craft engaging, compelling content.
Content Marketing Consulting
Not ready to hire a content marketer, but would love some advice? In addition to writing content, I can make the creation process easier by building a customized strategy to fit your business’ needs and marketing goals. I can provide assistance on how to set up an editorial calendar, keep your team on track, create a company style guide, and enhance your brand through storytelling, among other things. I will work with you and your team to explain the details of the content creation process and offer guidance along the way.